Mini Dream Team

> Introduction
- summary of the recommendations (remember to make it clear that we are allowing consumers to buy into the brand at Entry Level)


> Methodology
- Primary Research (speak to each of the target consumers)
What is important when shopping for your kitchen?
Cut paper into bread shapes, consumers write on them, we then split answers into FASHION, FUNCTION, etc.
Three different colour for each target market.
- Secondary Research
Reports etc.


> Why Now?
- context, the Electric Goods Market (Mintel, Feb 2013)
- personalisation, customisable products, consumers are willing to buy higher end products but only if they display good quality and value for money.
- Use Fridja as an example (http://fridja.com) 'taking a usually quite ugly product and making it beautiful and nice to have around'

----- USP -----
Consumers have an input in the aesthetic of their products. Design their own product as they can design their own MINI and experience the brand in a new try before you buy experiential setting.

> Consumer Profiles
>TRENDS - colour, shapes, themes, Designer Forum
> Products - Collaboration (Dyson, in car vacuum cleaner)
> The Store (MINI LIVE)
> Promotion, social media adverts etc etc
> Critical Path of the campaign
> Measuring Success