Showing posts with label Case Study. Show all posts

Citroen Champs-Elysees Showroom: Paris













http://www.citroen.fr/c42-champs-elysees/#/c42-champs-elysees/


http://www.contemporist.com/2008/03/27/new-citroen-showroom-in-paris/

http://www.flickr.com/photos/kenlee2010/7795566326/




Notes from tutorial

Where do you see personalisation trend going in the future?
Authenticity - not cliched heritage
Are people are willing to pay for personalisation?
Relating back to childhood food - heston Blumenthal
Guinness new advert 2012


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VM: CONCEPT/POP UP STORES

Green Room Retail 
- I think that this company demonstrate the importance of VM, in my opinion, the consumer will take the brand more seriously if the brand show that they care about every detail of their public appearance.
- If a NEW lifestyle range was launched and presented well in the right environment, British consumers may take more notice; providing the product is good. 


http://www.greenroomretail.co.uk/#/retailneeds/increasing-sales







http://www.greenroomretail.co.uk/#/retailneeds/driving-category-growth

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