Mini Dream Team

Product Expansion
-Sub brand?
-Product range or collaboration
-Case Studies
   British, timeless
   10 key pieces
   Licensing - compare how luxury brands use perfume and other cheaper products to allow a wider range of conusmers to be able to buy into the brand, without the hughe pricetag.
  Zara, Mango, Burberry Trench,
  Diverse consumer - needs to be timely but appeal to everyone. So that each individual can personalise it in their own way. M&S-diverse range of ages.
-Cultured consumer so may appreciate more sustainable and ethical products.

Location and Experience
-Sub brand launch around country in pop up shops. 'Pop up event'. Campaign could appeal to everyone 'fashion for everyone'
-Nationwide event (rather than one single thing going on) allows everyone to have a feel for it (death of the flagship)
-Space utilisation
    Put clothing within a cafe (puma)
    Pie and mash shop, restaurant (gina talked about in london), Back in 5 minutes
    Boxpark - first pop up mall
    Afterwork shopping events
    Adidas interactive window shopping
-Interaction between dealership and pop up
-Interaction in store - experience. How could the new range interact within the store alongside other things going on?

VM
-look at pop up artists in vacant shops
-Museums, art galleries
-Fashion films
-Theatre design/ concerts/ live installations