PRIMARY RESEARCH: MINI CONSUMER

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When asked if she knew that Mini had a lifestyle range Vasanti Vaitha who is a 36 year old Mini loving solicitor said: 

"No I didn't know that! Even to get their accessories is such a mission as the show room do not always stock everything. Their outlets are also out of city and so not easy to get to. 
I recently needed to change my car mats and in the end, I had to pay a fortune got customised ones as Mini has a specific style."