by Holly Riddington

Introduction
Mini brand, witty, etc
why now? current lifestyle range, car purchasing experience, staff interviews, focus on lifestyle range within dealership.

The following aims will explore the recommendations that will increase Mini's consumer base, recongnition of the store etc.

Key things to take forward
The feedback from stage 1 resulted in looking into these key themes:
Product range extension
Space collaboration and stand alone shop - VM
Experiential stores
Technology integration
Consumer Base


staff interviews
store visits
range analysis
car purchasing environment


Then came up with these ideas
Mini Home

Consumer Profiles
Broad consumer, who, why consumer trends, etc.

The Big Idea!
Keep It Mini