Mini Dream Team

TODAY:

Move away from merchandise - you don't need to have a Mini to buy into the range. Stand alone products

10 key British statement pieces. (Not a collaboration - bored of collabs and Mini have done this already) 

Boxpark - shows masculine side. At the moment is feminine | explores space utilisation, pop up shops etc 

Freights/Offices have been used for years. Looking at this ties it all together.

Although it is a sub brand don't lose the heritage/or isolate consumer

Similar visuals | colour scheme/cover/ can be different, same theme

Inspiration from Mini magazine 

Minimalistic, simple, black and white?

Good quality timeless pieces

Typographic elements 

White on black - v.Mini, do we stick with this? Do any other fashion brands have a logo like this? 

FOR NEXT TIME:

Boxpark & Pop up store

Chapter plan

Audi digital - look into this? sounds interesting

Final name for sub brand so we can start visuals

4 Ps - product place price PROMO <- to focus ideas

Consumer touch points and journey

Decide on ten key pieces (trend informed? classic?)

Consumer profiles - 

Gina - Create mood boards on Polyvore to visualise the pieces

Writing recommendations

Intro 

Having done this research, (pull research and word it to intro ideas. Builds a frame work)