MINI Birmingham Dealership
by SARAH ELIZABETH BAKER
Reception area
MINI lifestyle area
Products surrounded by the lifestyle products in the cabinets. There wasn't a lot of the product range in the dealership, the brand ambassador said that customers also order products from the catalogue instore.
TV and coffee machine in the seating area next to the lifestyle range displays
Options of Personalisation of mini components
Limited Visual Merchandising
Upstairs there was a timeline of mini, featuring the Italian Job up to its current day, reflecting on its Heritage.
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They only had that one naff MINI handbag in the Nottingham store too, surely we could think of a better design of just a bag. That looks like a carrier bag
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